Advertising Law

Today, marketing and promotional activities of brands extend far beyond traditional media; they now span digital platforms, social media, and influencer collaborations. This diversity makes the legal framework governing advertising activities increasingly complex and multi-layered. Regulations such as the Consumer Protection Law, the Regulation on Commercial Advertising and Unfair Commercial Practices, and decisions of the Advertising Board impose obligations that advertisers, agencies, and publishers must carefully observe.

Compliance in advertising activities is not only essential for avoiding administrative sanctions but is also critical for maintaining the sustainability of brand reputation. At Akhan, we provide comprehensive advertising law consultancy aimed at ensuring that brands’ communication with consumers remains within legal boundaries. Accordingly, we review all advertising campaigns carried out by brands in both offline and digital media within the framework of Ministry of Trade regulations, Advertising Board decisions, and other relevant legal standards.

Our services include legal compliance review of advertising texts and visuals, preliminary assessment of campaigns, supervision of influencer partnerships, and consultancy regarding the lawful use of commercial communication tools. For promotions conducted via the internet and social media, we apply a detailed legal filtering process to prevent consumer deception, and our expert team manages defense submissions and applications before the Advertising Board when necessary.

Given that advertising law is constantly updated in parallel with technological advancements and evolving marketing strategies, legal support is crucial for companies to adapt to these changes. At Akhan, we offer preventive, solution-oriented consultancy to both domestic and foreign brands, considering the dynamics of the sector and ensuring that advertising activities are conducted safely and effectively.

Kindly contact us for more information on our Advertising Law services.